As a filmmaker, you know that making films and getting them into the world is a total challenge. Just finding funding for production is a super amazing achievement. But once the film is finished, there’s still the matter of distribution. Put simply, distribution is simply the process of releasing your film to the public.
In the past, the entire distribution process was safeguarded by a bunch of (snooty) and powerful conglomerates ready to offer filmmakers a crappy distribution deal for little return. Thankfully, those days are done. Popular digital marketplaces like Amazon, iTunes and Google Play enable you to sell your movie online.
The internet has quite literally changed the game. As an indie filmmaker, you now have the ability to sell your film online, through popular marketplaces like iTunes, Amazon, Google Play, VUDU (and more) without a distribution deal.
5 Simple Steps To Help You Sell Your Movie Online
While access to the marketplaces is exciting, you are now responsible for managing your own promotion. So taking time to focus on the following fundamentals is a good start. With that in mind, here are 5 key steps that you’ll want to remember.
- Know Your Market – You’re never going to appeal to everyone. Just because streaming video puts your film in front of potentially millions of people, that doesn’t mean they’ll all watch it. Instead, know your niche market and then promote your film to your focused fan base.
- Trolls Talk – Like it or not, some people are just going to troll you and your work. Even the most popular filmmakers have haters. Heck, some idiots will troll your film just to see how much they can hate it. Bottom line? Getting a few trolls is a rite of passage.
- Stand Out – What’s the hook of your movie? What really helps it stand out from all the other films people can watch? The ease at which you can sell your movie on the internet has given rise to a flood of movies. It’s vital that your film has a strong hook that stands out and gets you and your work noticed.
- Build A Following – It’s hard for me not to bring up music bands when it comes to modern moviemaking… Because a lot of things are similar. Just as bands often build up a following in their early days, modern filmmakers do the same. Use mailing lists, online streaming releases, and even other people’s blogs to get your film in front of potential fans.
- Use Your Website – Your website is your hub for building that fan base, for finding an audience, for marketing, for networking, and even for selling your film. Simply put, you need a solid, well-made website.
All in all, it still takes a lot of work to sell your movie online. But if you’re willing to hustle (like any business), you may find that today’s distribution options make it easier to get your work noticed. If you want to learn more about modern distribution tactics, check out my film distribution training system.