In the old days, self distribution got a bad wrap. Before DVD and the wonders of the digital age, if people wanted to self distribute, they had to haul heavy film prints from city to city all over the world.
These self distribution pioneers would negotiate profit share deals with theater owners, rent out theaters, promote their movie locally and sell tickets to anyone willing to fill the seats. If the film created a buzz, the film made money. But most often these films died in quiet obscurity.
The Future Of Self Distribution
Self distribution was a huge risk, with a high rate of failure. And in truth, the whole practice of releasing your film yourself was regarded as a desperation play.
But that was then…
The paradigm has shifted away from the physical world to the digital world. These days you can watch anything you want, when you want to watch it. This means you can now produce a film in on your phone, edit on your laptop and then get your your content into people’s homes all over the world! In return, you get a paycheck.
In truth, these opportunities don’t sound sexy. Most indie filmmakers make films in the hopes of becoming Hollywood’s next success story. And while I would never discourage any filmmaker from seeking fame and fortune – with nearly 50,000 feature films flooding the market each year, getting a movie made is only part of the process.
This is the future of self distribution.
To be successful, you need a plan. Having a self distribution plan allows you to first explore all traditional distribution options. Then if your distribution offers suck, you can move forward with your very own self distribution campaign.