Video On Demand Platforms
The DVD market is on the demise and most video stores are out of business.
The following video on demand platforms will serve as a good way to get your movie into popular marketplaces.
Film Release Window Strategy
Transactional Video On Demand
With Transactional VOD, people can only watch your movie after they make a payment. Some of the platforms such as Amazon and iTunes have made transactions easy. They keep customer credit card information on file, which means prospective viewers are only one or two clicks away from watching your movie. Additionally, you may also consider web based platforms like Vimeo, IndieReign and Pivotshare.
Subscription Video On Demand
Subscription Video On Demand (SVOD) is a convenient model that allows subscribers to sign up for a service, pay a monthly fee and in exchange, have access to unlimited programs. This model is great for consumers because, well, they can watch anything.
Getting your title onto a subscription based platform could be a great play for getting your title discovered. As a downside, unless you strike an awesome licensing deal you may be a little disheartened if your title gets a gazillion views and you end up with very little money.
Advertisement Supported VOD
Many platforms make money by placing targeted advertising in front of the viewer. This type of model can be win-win, as many ad supported platforms provide the filmmaker with a portion of the ad revenue. The viewer gets to watch your movie without making a transaction.
In the United States, Hulu has gained popularity as a great way to watch popular television shows and movies on demand. Unlike transactional platforms, Hulu makes their money by peppering content with advertisements. And assuming they acquire your title, Hulu will pay you a portion of the advertising revenue.
Embeddable Player for Filmmakers
While best practices emphasize the importance of getting your movies seen in selling in the popular video on demand marketplaces, there are many filmmakers who have strong audience engagement and heavy, targeted internet traffic. As a result, it makes a lot of sense for these filmmakers to sell directly to their audiences.
Leveraging VOD Release Windows
Moving into the marketplace without a comprehensive release strategy could have unintended consequences. So there are some best practices you should consider when strategizing your VOD release windows. Most distribution professionals agree that that you should explore your opportunities in the following order:
Transactional VOD > Cable VOD > Subscription VOD > Ad Supported VOD > Free VOD
The reason for this VOD Release Windows sequence is pretty simple. If you make your movie available on Hulu and Netflix first, will anybody bother to actually pay for it? Worse, will a transactional platform actually take your movie if it’s already free somewhere else?