Grow and stay in touch with your movie audience via email.
Email marketing is essential.
Did you know that email marketing for movies is as important as making your movie? Sounds weird right? I mean, you’re a filmmaker. What does email marketing for movies have to do with your success? Everything. In fact, email marketing for movies is essential.
Here are some things you’ll want to include:
Filmmakers who want to make a living making independent movies need to start thinking about their target audience BEFORE YOU MAKE YOUR MOVIE!
While I would never suggest that you completely forgo your artistic integrity, I would suggest you answer the following questions:
- Who is going to buy and watch your movie? (Hint, if you answer everybody, you answered nobody.)
- How will you reach your intended niche, target audience?
- How many VOD downloads will it take to recoup your initial investment?
Since those of you who make movies are mostly filmmakers, not marketers, it becomes increasingly challenging to market your movie and your work. But some aspects of marketing are easier than you think.
How to get started?
One easy thing you can do is set up your own email marketing system. Email marketing for movies works like this – The bigger your list of targeted subscribers, the more sales you can potentially make. And for an example of how this works, click here to grab your free filmmaker checklist.
Pretty cool right?
Did you see how that big box just jumped right at you?
If you signed up, you did so because the Filmmaker Checklist is more valuable than the time it takes to type your email address. (And I really did put a lot of work into making it valuable for you.) This is what marketers call an “ethical bribe,” “opt-in candy” or a “lead magnet.” And you need to create a lead magnet for your movie website visitors too.
Common lead magnet examples for movie website usually consist of: behind the scenes photos, movie song downloads or soundtrack, poster downloads, short video clips, or pretty much anything your audience would value…
Aweber manages my professional email correspondence and helps me avoid ending up in the Spam trap. And LeadPages links with Aweber and helps me come up with really awesome subscriber forms like the one you clicked above.
As a rule of thumb, never email blast from your own servers. Always use a 3rd party email marketing company that insists on something called a double opt-in. A double opt-in means that after people submit their name and email to your list, they will still need to check their email for a confirmation link.
Then in each subsequent blast, the email will always provide an easy way to unsubscribe.
For a recap, here are the three steps you take to get started with email marketing for your movie.